3. What kind of media institution might distribute your media product and why? DRAFT

Bauer media group distributes Kerrang! Magazine, which is the main influence of my magazine Turborock. The audience of the magazine Kerrang is 15-35 year olds, male. This is similar to my target audience. They also distribute Q magazine, which is fairly similar just with a slightly different genre of music. Therefore these are likely to look at my magazine as clearly they specialise in selling this type of male orientated, music magazine. Both of these magazines despite being mainly aimed towards a male audience, also have a fairly high female readership. This is perfect for my magazine, as I don’t want it to be limited to just males, but, especially when it comes to less well known, smaller music, males are who I believe to be the slightly bigger audience, but music is a multi-gendered thing.